After graduating from Plymouth Univeristy in 2009 and relocating to Australia in 2015, I've gone on to do work in-house and agency side helping bootstrap startups to multi-million dollar companies such asRiverford Organic, Swinburne University and Frasers Property. In 2020 I founded Goodfifty to work with like minded people and help them achieve their business goals through design and branding. The mission is to inspire positive change and create enjoyable experiences through the strategic-led design. My passion for food and fitness combined with my experience in strategic brand execution uniquely places me to help brands that care about health and wellbeing. I’ve been a designer my whole life and fortunate enough to have a career that allows me to use my talents to help others. My goal is to produce better design for brands that is not onlybeautiful but functional.
I'm currently working as Founder & Brand Designer at Goodfifty, a studio that focuses on helping value driven brands produce strategy-led design to better connect with their customers.
Employment history
Goodfifty
Founder & Brand Designer, 2020-Current
50 Crates
Head of design, 2019-2020
Freelance Design
2015-2016
Riverford Organic
Designer, 2012-2014
Fuel Communications
Junior Designer, 2012
Client experience
Bupa
Doctor V
Frasers Property
Forbidden Foods
Protect-a-Bed
Riverford Organic
Shine Drink
Sushi Sushi
Swinburne University
Wood Property
+ more
Capabilities
Advertising
Digital Design
Brand Identity
Brand Strategy
Brochures
Business Cards
Campaign Creative
Creative Direction
Digital Display Ads
Event Signage
Logo Design
Print Design
Packaging Design
Website Design