Naturally refreshing packaging design

The Brief

“Help us make tea cool again. Can you concept and design the packaging for our new range of Sparkling Iced Tea’s? We want a ‘naturally refreshing’ twist on our existing brand look and feel, that speaks to our target market.”

Opportunity/Challenge

Origin Tea’s recent brand refresh has helped lift the design standard for the entire business. We wanted to put a naturally refreshing twist on the existing product range and develop a range of packaging design that speaks to the product features and benefits to help Origin Tea enter the FMCG market with their first range of ready-to-drink products.

Origin Tea’s recent brand refresh has helped lift the design standard for the entire business. We wanted to help Origin Tea put a ‘naturally refreshing’ twist on the existing pacakging design and develop a new packaging design for the Sparkling Iced Tea range that clearly communicates the features and benefits of the product. Helping Origin Tea enter the FMCG market with their first range of ready-to-drink products.

Solution

The approach was a collaborative effort with input from the client throughout the concept phase. The final packaging design is a clear standout from the existing range that still belongs within the Origin Tea family. The bright colour palette and minimalist layout help to suggest the product features and benefits of low calories, vegan friendly and real brewed tea for natural flavour that offer consumers a ‘naturally refreshing’ taste.

Additional illustrations of fruits help provide at-a-glance flavour cues for the quick decision-making FMCG market, whilst also adding a fun and dynamic element to the packaging design.

Result/Impact

Origin Tea released the Sparkling Iced Tea range online during the Black Friday weekend to great success.

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